Hello friends today I will share top 10 seo techniques and tips for increase the ranking of your website or blog. On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign. Every campaign starts from the web site and if your web site is not optimized for both search engines and users, your chances for success are minimized.
Search Engine Optimization:
SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.
On-Page Search Engine Optimisation:
1. Optimize Page Titles
Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.
A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling copy. You should also put keywords or topics towards the front of the title.
2. Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
4. URL Structure:
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
As you can see for this page, the URL is http://tricksnews.com/top-10-on-page-seo-techniques-for-boost-your-site-ranking I have included the keywords that are relevant for this post.
5. Body Tags (H1, H2, H3, H4 etc):
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
6. Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
7. Image SEO:
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
8. Internal Linking:
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.
9. Increase Site Speed:
Since 2011, Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. There are a few important things you can do to speed up site speed:
Test site speed using Google or a built-in CMS tool like utilized in HubSpot
Ensure your web server can handle you size of your company and website needs. Overloaded web servers can slow down load times.
You may also find that one of the following culprits is slowing down times:
Embedded videos or media
Using a lot of images
Images that are not compressed to minimize pixels before uploading
Using a lot of plugins
If you suspect any of the above are causing slow load times, you can find experts to help clean up your site or minimize the use of each.
10. Mobile Search Implications:
With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google. To ensure you are mobile optimized, you should be avoiding common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
These are top 10 on page seo techniques so friends use these tricks and increase your website ranking.